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Why I Moved to Estonia

Three years ago I took a plane from Miami to San Francisco to start a new career. I had always been interested in startups, but never actually went to San Francisco where the real startup ecosystem existed. I was looking for the “real startup” ecosystem. I wanted to see where most innovative companies in the world were actually built. This was the startup culture that everyone talked about - Silicon Valley. Silicon Valley? When I arrived in San Francisco I moved into a studio apartment in Chinatown. It was walking distance from the city center and just a short trip away from top tech companies like Uber, Twitter, and LinkedIn.  But as I began to explore the city, I noticed...

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10 Essential Marketing Tools to Grow Your Business

It’s easy to get lost amongst all the fancy bells and whistles available in today’s Digital Marketing ecosystem, but most of the time you don’t need a lot of what’s out there. It’s important to be smart about the way you use your toolchain, or it could actually distract from doing a few things extremely well. The Pareto Principle states that, for many events, roughly 80% of the effects (leads and traction in your business) comes from 20% of the causes (limited, robust tooling). In this article, we’ll look a few essential picks that, when used effectively, could take your business to a new level. 1. Mailerlite Email is one of the best marketing tools to invest in and master. Considering that an...

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10 Landing Page Essentials

You’ve worked hard on building an awesome product. Your services are top notch and you have an awesome brand and shiny new website. You know you should have tons of new customers signing up, but why do your prospects still seem so confused? Your landing page... Even with an awesome product or amazing service, prospects need to learn and understand how what you have will help them. By creating a persuasive landing page, you can connect with your visitors, craft a compelling offer, and create a sense of urgency that drives prospects to take action. When creating your landing page, make sure you have these 10 essentials in place: 1. Have A Strong Headline One of the most important pieces of copy...

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Getting Started With Facebook Ads

Facebook has more than 1.7 billion users from all around the world, with more than 900 million people visiting every day. If you haven’t yet started actively using Facebook Ads or are looking to implement them in new creative ways, it will definitely be an asset for your marketing initiatives. When it comes to effective marketing, one of the most important pieces to get right is defining your customer avatar. Once you’re clear on who you’re trying to do business with, you’ll need to find a way to reach these people. With Facebook Advertising, you can specify criteria for Demographic, Interests, Behaviors, Connections, and Custom Audiences to target people that match your ideal customer avatar. For example, if you’re an E-Commerce brand trying to target 18-35...

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Scalable Naming Conventions for Google Ads

When creating a Google Ads account, you’ll typically start with one or two campaigns. This might be a search campaign to generate leads and then maybe a display re-marketing campaign to nurture those leads. Small Accounts Are Easy In the beginning, it would be okay to name these campaigns whatever you want. For example, if you were promoting a raffle for concert tickets to incentivize fans to sign up for your email list, you might name your search campaign “Early Bird Swag Giveaway”. You might target broad match modifier keywords like: +hip +hop +concert +near +me +local +music +concert +outdoor +concert In your re-marketing campaign, you could re-target these visitors with display ads that showcase some of the top concert performers....

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